With great anticipation, BORA180 was officially launched in the PRC market on 28 January 2015. The fanfare featured Polish model Karolina Anna Urbanska and Miss Diva (India) 2013, Preeti Chauhan.
China is the fastest growing consumer market in the world. With a middle class population exceeding that of the U.S., Chinese consumers have become more sophisticated in their day-to-day wear and demand a more distinguished brand identity to characterise their forward-looking, active and multicultural lifestyle.
BORA180 will address such needs from our customers by offering the only Friuli-inspired lifestyle collection in the mainland Chinese market.